23 April 2026 | Press Release

HONG KONG, April 23, 2026 — Airstar Bank announces the official rollout of its comprehensive brand evolution and strategic service upgrade, transitioning to its new identity: EleBank. Guided by the new brand proposition, "EleBank, Invest Wisely", this transition marks a pivotal milestone in digital banking innovation. The initiative is designed to deliver a more intuitive and agile suite of one-stop financial solutions spanning financing, payments, lending, and insurance, while pioneering the deep integration of fintech and wealth management.

This upgrade extends far beyond a refreshed visual identity; it represents the holistic enhancement of the customer experience. Building on its solid digital foundation, EleBank remains committed to its core philosophy of technology-driven financial innovation. By cultivating a disciplined investment culture and leveraging cutting-edge technology to simplify the wealth management process, the bank aims to serve as a steadfast guardian of its users' long-term financial interests. Concurrently, EleBank continues to enhance its regulatory compliance and robust risk management frameworks, ensuring the highest standards of safety and reliability across all its services.

Looking ahead, EleBank remains steadfast in its commitment to leveraging fintech as a primary catalyst for business innovation and strategic diversification. The bank's mission is to deliver a truly comprehensive, multi-faceted banking experience that redefines the "one-stop" standard for its users. By continuously bolstering its core wealth management capabilities and delivering a next-generation suite of products and services, EleBank empowers the users to achieve sustainable, long-term capital appreciation. Together with its users, EleBank is proud to take the lead in this new frontier of digital finance.

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pr@elebank.com