15 October 2026 | Press Release

Hong Kong, 15 October 2026 — EleBank (the Bank) today announced the official opening of its local office in Causeway Bay, the first Digital Bank's Physical Store¹ in Hong Kong, marking a significant milestone in the evolution of digital banking towards an integrated online and offline integrated service model.

In tandem with the opening, the Bank has launched its new brand campaign — "Beyond Savings, Smart Earnings", signaling a strategic upgrade to a comprehensive wealth management partner with both digital and physical presence. The campaign is designed to accompany customers as they move beyond deposits and interest earnings to acquire financial knowledge, utilize investment tools, and seize wealth-building opportunities, delivering a more sophisticated, convenient, and accessible wealth management experience for Hong Kong people.

Hong Kong's First Digital Bank Physical Store Lands in Causeway Bay
The brand-new Causeway Bay Physical Store covers over 1,600 square feet across two floors, featuring a Digital Wealth Experience Zone, Market Information Display Area, Financial Education Seminar Zone, and VIP Consultation Rooms. In addition to managing their wealth anytime, anywhere through the mobile app, customers can now visit the Physical Store in person to explore wealth management solutions better suited to their individual needs. The grand opening ceremony was held this morning, attended by industry partners and distinguished guests who witnessed EleBank embark on an exciting new chapter.


Launch of New Brand Campaign: "Beyond Savings, Smart Earnings"
For many Hong Kong people, a bank is a place to deposit money and earn interest. However, in the face of increasingly diverse wealth management needs, relying solely on "interest" may no longer be sufficient. EleBank deeply understands that what Hong Kong people need is no longer just an account for holding funds, but a wealth management partner that provides professional tools, knowledge, and support, helping them understand their personal goals, recognise market opportunities and instruments, and make suitable choices according to their needs, thereby enhancing their returns².

In conjunction with the Causeway Bay Physical Store opening, EleBank's new brand campaign "Beyond Savings, Smart Earnings" is now officially underway. Through diverse online and offline content and interactive experiences, the campaign encourages customers to start with daily financial management and build wealth habits better suited to themselves. This symbolises the Bank's strategic transformation from "high-interest savings" to "professional wealth management", focusing on three core pillars:

• More Diverse: Covering a wide range of wealth management products including stocks, funds, foreign exchange, time deposits, and cryptocurrencies, complemented by intelligent wealth management tools. EleBank continues to expand its suite of wealth management services, enabling customers to flexibly select different products and instruments according to their personal financial goals.
• More Convenient: The online platform operates 24*7 without interruption, while the offline Physical Store provides professional in-person consultation, allowing customers to manage their wealth anytime, anywhere.
• More Attuned to Hong Kong People's Needs: Product design and service hours are developed around the daily lives and financial habits of Hong Kong people, truly understanding local wealth management needs.

Mr. Justin Hu, Chief Executive and Executive Director of EleBank, said,
"The opening of the Causeway Bay Physical Store is an important extension of EleBank's service, allowing customers to explore wealth management services in a relaxed, lifestyle-oriented space beyond the digital platform. Combined with our new brand campaign 'Beyond Savings, Smart Earnings', we are extending our services towards more comprehensive wealth management, providing diversified financial tools and professional support to assist customers in making suitable financial choices, accompanying Hong Kong people on the journey from 'earning interest' to 'growing wealth,' and realizing wealth appreciation."

Grand Opening Limited Offers: Check-in at the Store to Win a Pure Gold "Golden Ele Award" Worth HK$500,000
To celebrate the opening of Causeway Bay Physical Store, the Bank has also introduced a series of limited time offers and exciting activities, including:

1. "Golden Ele Awards"³: inviting customers to visit the EleBank Causeway Bay Physical Store to complete check-in tasks and enter the lucky draw for a chance to win the pure gold "Golden Ele Award" ornament worth HK$500,000 and Deposit Rate Boosters.
2. Ele Rewards Account Opening Promotion³: eligible new customers who successfully open an account using the exclusive invitation code "ELECWB" can enjoy a five-tier welcome gift package worth over HK$1,000 in total.

EleBank Causeway Bay Physical Store Details
Address: Shop S & X, Hong Kong Mansion, 1A-1L Yee Wo Street, Causeway Bay
Opening hours: Monday to Sunday, 10:00 a.m. to 9:00 p.m.⁴

-End -

About EleBank
EleBank is a Hong Kong digital bank with Futu Group and Xiaomi Corporation as its key shareholders, licensed by the Hong Kong Monetary Authority in 2019. Guided by a customer-centric philosophy and a commitment to financial inclusion, EleBank strives to innovate through fintech and artificial intelligence while continuously enhancing the digital banking experience and overall customer journey.

As the first digital bank in Hong Kong to open Physical Store, EleBank is pioneering a new model that combines the advantages of online digital banking with face-to-face professional support. EleBank is committed to providing customers with secure, premium, professional and comprehensive financial services, making wealth management simpler and more closely aligned with the everyday needs of the public.